I caught most of this on MSNBC last night and it is really inspiring. It highlights targets strategy on innovation, good design, and targeting influencers. It is super inspiring and at the same time frustrating. What a great mass brand saved by good design and creativity.

Target: Inside the Bullseye

I am going to try and catch the rest this weekend, but I am blown away with their brand teams passion for maintaining relevance and continued innovation while still marketing to the masses. Some of the little things they did along the way to get where they are now are really clever. If only more large brands were willing to take chances and pioneer creativity.